The sports shoe box is the contact point connecting the brand and consumers. Can we use this contact point to enhance the charm of the shoe brand and increase the appeal of the brand to consumers? The designer tries to make some efforts in the color, pattern, material, shape and other aesthetic aspects of the sports shoe box, so that buyers can have a different impression on shoes and brands in the consumption scene.
At present, well-known sports shoes brands pay great attention to the design of sports shoe boxes, which can be said to have made great efforts. For example, Nike adopts a yellow sports shoe box design, which can be recognized by consumers at a glance. Adidas sports shoe box adopts blue, which also brings a deep impression and high recognition to consumers.
In addition to Nike and Adidas, the famous sports shoes brands have made creative designs on the patterns and colors of sports shoe boxes, they have also made bold innovations on the shape of sports shoe boxes. For example, Converse has launched an interesting triangular shoe box. Converse’s creative triangle shoe box design can be used as a decoration. In addition, five shoe boxes can be used to form the five star logo of Converse. This interesting interactive design may have a stronger consumer appeal for loyal Converse fans.
A German called GRtz has designed a creative packaging for its children’s shoes. The shoebox looks like a cute cartoon bird. The shoelaces on both sides of the bird’s mouth look like the bird is holding a worm, which is very interesting.
Many people often think that the shoe box is just a packing box for consumers to throw away when they are finished. When they buy shoes, the shoe box will be useless. Therefore, over the years, designers have been trying to design the sports shoe box into a shape that can not only hold shoes, but also be suitable for storage boxes or decorations, so that the shoe box can be used for multiple purposes and prolong the service life.
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