Overview of cosmetic packaging design
In the field of cosmetics packaging, with the improvement of technical level, the development of packaging companies has gradually highlighted the characteristics of personalized display and innovation, the introduction and application of new technologies and processes, the development and replacement of new environment-friendly materials, and the safe and convenient packaging design image will be more popular in the market. Brand management has become an important strategy for enterprises in international competition, and brand development, brand education, brand innovation and other issues are increasingly valued by enterprises.
Take the cosmetics and washing products industry as an example. The old brands that were famous throughout the country and had hundreds of millions of customers in the 1980s can only maintain their small sales volume by relying on increasingly reduced consumer groups. The intervention of external information, the application of new technologies, the emergence of new products, and the overwhelming packaging and publicity have only one purpose – to compete for every customer who hesitates. In today’s abundant goods, if there is no change or innovation, they will be eliminated.
For novel products, if novel packaging is adopted, the influence on customers will be greatly enhanced. In addition, the novel packaging can add luster and attraction to an ordinary product.
In the personal care products and perfume market, product packaging has become an important factor that can quickly lock the eyes of consumers on retail shelves. Because contemporary consumers have gradually understood packaging design, from the mass market to high-end shopping malls, from glass bottles to plastic bottles, perfume and cosmetics marketers are paying more and more attention to packaging innovation. Due to the intense competition for the attention of end consumers, many packaging suppliers believe that product design has become more important than ever. Personalized demand drives the continuous development of customized production (personalized production mode based on the needs of different consumers), and patent molds are popular among enterprises in the industry.
Main Features of Modern Packaging Technology
Cosmetics, especially women’s cosmetics, have a wide variety. With the increasingly fierce competition in the cosmetics market, cosmetics manufacturers have made great efforts in packaging design style and promotion of cosmetics to expand their sales share.
The functions of cosmetics are becoming more and more detailed, and there are more and more cosmetics with comprehensive functions. The grade difference is very obvious, and the packaging form is dazzling; At the same time, in order to better promote their products, various businesses have carried out their own different classification and packaging of cosmetics that are suitable for their own characteristics.
Cosmetics have many names and different functions, but in terms of their external form and packaging adaptability, they mainly fall into the following categories: solid cosmetics, solid granular (powder) cosmetics, liquid and lotion cosmetics, cream cosmetics, etc.
- Packaging of solid cosmetics. There are relatively few kinds of solid cosmetics, mainly including eyebrow pencil, powder, various types of lipstick, etc. The packaging of this type of cosmetics is relatively simple.
- Packaging of solid granular (powder) cosmetics. This kind of cosmetics mainly includes foundation make-up, talcum powder and other granular (powdered) products. The commonly used packaging methods mainly include paper boxes, composite paper boxes (mostly cylindrical boxes), glass bottles (wide mouth, small), metal boxes, plastic boxes, plastic bottles (wide mouth, small), composite film bags, etc. Generally, packaging containers should be decorated and printed beautifully. At the same time, when plastic and metal containers are used for packaging, they are often matched with printed paper boxes.
- Packaging of liquid, lotion and cream cosmetics. Among all cosmetics, there are more kinds and quantities of this kind of cosmetics, and there are many packaging forms, mainly including: plastic bottles of various shapes and specifications (usually through exquisite decoration and printing); Composite film bag of plastic bag (commonly used for economic bag of cosmetics or packaging of low-grade cosmetics); Glass bottles of various shapes and specifications (including wide mouth bottles and narrow mouth bottles, which are generally used for the packaging of high-end cosmetics or cosmetics that are volatile, permeable and contain organic solvents, such as nail polish, hair dye, perfume, toner, etc.). For the above packaging form, sometimes it is also used in combination with the color printing paper box to form the sales package of cosmetics, so as to improve the quality of cosmetics.
- Spray packaging of cosmetics. Spray packaging has the advantages of accuracy, effectiveness, simplicity, hygiene and quantitative access on demand. It is commonly used in the packaging of high-end cosmetics and cosmetics requiring directional and quantitative access. Cosmetics such as hair mousse and hair spray are packaged in this way. The commonly used spray packaging containers mainly include metal spray cans, glass spray cans and plastic spray cans.
In a word, no matter what kind of packaging can not be separated from the paper packaging box. How to choose a reliable packaging manufacturer? To worry about the packaging of the product? Choosing HugPak Packaging will solve all your problems. We are the strength source manufacturer of high-end custom printed product packaging boxes. With many years of experience in cosmetics packaging, we have customized packaging boxes for thousands of cosmetics manufacturers around the world. If you just need to customize a set of your own packaging for your cosmetics, what are you hesitating about? Please contact us to get your customized packaging plan.
