Weekend is a time for snacks. Watching ball games, chatting, leisure parties and so on are indispensable to enhance friendship. However, the packaging of some snacks will make you “speechless”. For example:
Of course, there are many “wonderful” designs on product packaging boxes in our life. Many netizens shared their experience with us, for example, a little sister on the Internet shared such a thing. She has been on a business trip recently, but she is in an emergency when she goes out. She needed an eyebrow clipper, so she bought one in the shop nearby, went back to the hotel after buying it, and was dumbfounded when she was ready to use it. The full plastic sealed package is clean and sanitary, but it can’t be opened by hand. If there is no other tool, you can only “dismantle” it violently. She really doesn’t love anymore. Such inhuman packaging really makes her feel helpless. As people engaged in packaging and printing industry, how can we achieve humanized packaging?
The ideal humanized packaging design can facilitate consumers according to their living habits and operating habits while being beautiful, which can meet both functional demands and psychological needs. From these two aspects as the starting point, the product packaging box designer can experience the whole process from meeting the product to carrying, from tearing to discarding, and think about how to really introduce humanization into packaging design through the way of scenario introduction, with the mentality of consumers.
Example 1 – information is easy to identify
The basic product information should be easy to identify, which is especially applicable to common daily necessities. Consumers should be able to understand what the product is and what its functions are in a quick and simple way. The information consumers need to know urgently, such as the place of origin, model, production date, etc., should be striking and easy to find, not only by opening the package and seeing the product. The important information of a food package is printed in the black area with black ink jet. What is it?
Example 2 – the operation process is easy to understand:
Whether the operation process is clear and easy to understand. In particular, some products with novel design or multi-functional conversion series may need to be simply explained through packaging, so that consumers can master the use of the product as soon as possible. For example, tear off instructions and easy to remove design of new product packaging.
Example 3 – Portable package, easy to open and close:
When designing the product packaging box, we should consider the portability of the product, which can be realized by the product itself or by the packaging. For example, after buying flowers, if you carry them in a box, you won’t have to hold them all the way. When packaging, we should put ourselves in the position of consumers to consider the use of details, such as how to quickly and conveniently package the product; When opening, how to open easily without using other tools? Now many packages are designed as bayonets, which is the consideration.
If you want to customize your own packaging box for your products, please contact us.
