As the “weapon” of product sales, packaging design has a great impact on product sales and customer viscosity. As a traditional industry, how to design medical packaging to cater to the market and consumers?
Design Requirements for Pharmaceutical Packaging
- Clear category
No matter the number, content or efficacy of drugs, they should be presented to the audience more clearly. Using the coding system, pharmacists can quickly identify and handle different kinds of drugs, and clear drug label design can help users to reduce the risk of taking the wrong drug to a greater extent.
2. Clear audience
Every commodity has its fixed consumer group, so does medicine. Each drug has different patient groups. The packaging design of drugs for children and drugs for the elderly must use different elements, such as the joy of children and the safety maintenance of the elderly.
3. Highlight key points
Each type of medicine has its main one or several drugs with other auxiliary drugs. Traditional Chinese medicine emphasizes the monarch minister combination of main drugs and auxiliary drugs, Europe and America medicine also limits the amount of various chemical substances. In drug packaging design, the role of the main drug and drug efficacy is highlighted. Increase consumers’ confidence in drugs.
Medical packaging design core
- Scientific
The design of medical packaging should have scientific characteristics, which is in line with the requirements of the development of the times. It includes two aspects: on the one hand, science and technology should serve the design. The design of medical packaging should make full use of contemporary scientific and technological achievements and adopt new technological means, so as to create a medical packaging that is synchronous with the times and accepted by the public.
On the other hand, the design itself should have scientific convenience, which is the requirement of protecting the interests of consumers. Whether in the use of drugs or in the packaging itself, it is a principle that should be followed.
2. Aesthetics
With the progress of the times, people’s appreciation of beauty is also improving. Different times reflect different aesthetic characteristics. Modern packaging design should conform to the aesthetic views of the times and create works with modern beauty and health beauty.
3. Adaptability
With the development of economy, the circulation of various commodities has become a trend, and medicine is no exception. As a packaging design to promote drug sales, there is still a gap in adaptive design between China and foreign countries, such as safety tips for children and the elderly, lack of Chinese and English in text layout, and deviation in color awareness. Different nationalities and countries; Different cultural characteristics and social backgrounds will make drug users have different preferences and perceptions, and thus affect their consumption psychology. In order to meet these needs, medical packaging design should also change its design thinking in a timely manner. While adapting to domestic consumption, it should also take into account the appreciation habits of foreign consumers to design packaging that is commonly used both at home and abroad.
Precautions for pharmaceutical packaging design
When using written language, due to the small size of the drug package itself, and 18 indispensable items such as the drug name and general name, ingredients, properties, indications, functions, specifications, usage and dosage, adverse reactions, taboos, precautions, storage, production date, product batch number, validity period, approval number, manufacturer, registered trademark, etc., it is necessary to arrange. This requires designers to distinguish between primary and secondary and arrange reasonably, which is not only convenient for consumers to identify, but also has the design aesthetic feeling of primary and secondary visual order, and allows consumers to have a sense of trust in the safety and efficacy of drugs.
The graphic design of medical packaging mainly uses the method of composition, using concrete graphics or abstract graphics to convey drug information. Generally speaking, western medicine mostly adopts abstract graphics. It uses dots, lines, and surfaces to create some unique modern aesthetic product images in a general, concise, and novel way, which can often give people a deep impression.
In the packaging design of pharmaceutical products, we should adhere to the principles of adjusting to the conditions of illness, drug efficacy, consumer psychology, fashion and aesthetic taste, and pay attention to creativity. Therefore, the color design of pharmaceutical product packaging can closely combine the pharmaceutical properties and warm care, determine the recognition of the unity of appearance and internal quality, and cultivate the aesthetic awareness of pharmaceutical product packaging design, which is conducive to winning the trust and goodwill of consumers, both safe and reliable, and establishing the brand image of the product in the consumer market.
