2022 Skin Care Trend Insight
In the 2022 New Trend Insight of Skin Care Products released by Ipsos, it was mentioned that: “The packaging of skin care products is an important factor determining young people to buy products. In the survey, 68% of young people are very concerned about the face value of skin care product packaging design, and 72% of young consumers said that the innovation in the packaging design of skin care products can make them more willing to buy this product.”
When consumers do not know about a skin care brand and product, the packaging of skin care products is often the first to attract consumers. This is an era of winning by face value. Each skin care brand has invested a lot of energy to create its own unique brand face value.
At the same time, in order to attract consumers, in recent years, businesses have made more and more efforts in cosmetics packaging, and various kinds of novel and exquisite packaging have emerged one after another. Excellent outer packaging and bottle design have indeed become a factor in the popularity of products. In fact, the function of cosmetic packaging is not only to attract consumers, but also to provide essential storage space and protection functions for materials.
The importance of packaging is also an important part of the current cosmetics industry. Looking at all the products currently sold in online channels, some products are for men and women, while others are only for women or men, but they all have the following characteristics: 1. They are highly competitive in the market; 2. They are very sensitive to the needs of consumers. 3. They are trendy and super trendy, which can best reflect people’s pursuit of aesthetic awareness.
It can be said that cosmetics is a kind of fashionable expression, it is a kind of sentiment. Compared with other products, it focuses on the expression of temperament, taste and personality. It is closer to art, is an abstract art with almost no concrete graphics, and is the spiritual food pursued by modern consumers.
Therefore, special attention must be paid to the design of cosmetic packaging, especially for the beauty category. Children should be cared for and feel clean and tender. The elderly should be elegant, solemn and mysterious. For men, they should be generous and luxurious, and reflect the tension of the screen and the effect of the brand.
Cleaning products mainly convey the information of economy and health. There is no clear consumption layer (except for special cases), and the color selection is biased towards a simple, unified and clean style. At present, there is also an environment-friendly cleaning product. Its design generally tends to use simple copy as the design element of the screen.
But at the same time, the application of cosmetics packaging materials can not be ignored. Careful selection and proper collocation are required. The production process strives to be exquisite. Among them, the products that create brands often adopt serialized packaging or matching packaging of similar products.
Generally, cosmetics containers need to be kept for a long period of time after consumers purchase until the cream or liquid inside are used up. Therefore, the integrity of cosmetics containers and external packaging should be taken into consideration in the design to strive to stand out and be unique and have distinctive personality.
The shapes of cosmetic containers can be said to be ever-changing, but no matter what shape they are, there are always some basic shapes, each of which has different characteristics and personality:
Cube, the cube gives people a sense of dignity and simplicity, and has a certain tension. Therefore, it is more suitable for the container packaging of men’s cosmetics.
The ball is full, dynamic and full of vitality. Therefore, the design of cosmetics container is more suitable for young people.
Cones and cylinders have a sense of stability, straightness, elegance and nobility. Therefore, it is more suitable for the design of cosmetic containers used by middle-aged and cultural consumers.
Bionic form, which imitates natural biological forms such as plants, animals, insects and people. In today’s society, people pursue green environmental protection and are attached to the natural environment. Therefore, there are many bionic cosmetic container packaging designs.
Abstract form, abstract form is an irrational and irregular form with romantic and imaginative emotional color. Therefore, it is more suitable for the design of consumer cosmetics containers with more open ideas.
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