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Most of the paper display shelves belong to the advertising of new products. When new products are sold, paper shelves and paper display shelves are used in the sales place to promote sales in cooperation with other mass media, which can attract consumers’ attention and stimulate their purchasing desire. In the actual purchase, two-thirds of the people make the purchase decision temporarily. Obviously, the sales of the retail store is directly proportional to its customer flow. Therefore, the first step in the promotion of paper display stand is to attract people into the store. Paper display shelves have the reputation of “silent salesmen” and “most loyal salesmen”. The environment in which paper display stand are often used is the supermarket, and the supermarket is a self selected purchase mode. In the supermarket, when consumers are faced with many commodities and have no way to start, an outstanding paper display rack placed around the commodities faithfully and continuously provide consumers with commodity information, playing a role in attracting consumers and promoting their purchase determination.