First, do a good job in brand or product positioning If it is a new brand, it is necessary to think about the brand positioning, the value proposition of the brand transmission and the brand tonality. If it is a new product of an old brand, it is necessary to Read more
At present, there are six kinds of jewelry packaging in the market: hard boxes, soft packaging, bags, cards, trays and props. Although the jewelry design industry in China started late, after years of economic development in China, the jewelry packaging design industry has also taken shape. Jewelry is of great Read more
Overview of cosmetic packaging design In the field of cosmetics packaging, with the improvement of technical level, the development of packaging companies has gradually highlighted the characteristics of personalized display and innovation, the introduction and application of new technologies and processes, the development and replacement of new environment-friendly materials, and Read more
For most people, online shopping has become an indispensable part of life. Accordingly, in recent years, the number of express packaging waste has grown rapidly, becoming the primary increment of urban domestic waste and an important source of environmental pollution. According to preliminary estimation, the express industry in China consumes Read more
Packaging has many functions, can realize the value of goods and use value, and is a means to increase the value of goods. It can protect goods from natural factors such as sunshine, rain and dust pollution, and prevent losses such as volatilization, leakage, dissolution, pollution, collision, extrusion, loss and Read more
Green eco-packaging design is a packaging design process with environment and resources as the core concepts. Specifically, it refers to the selection of appropriate environmentally friendly packaging materials and the use of green technology to design the structure and beautify the decoration of packaged goods. Environmental packaging includes the following Read more
An excellent packaging must have a systematic operation process step by step, which must include packaging planning, packaging design and reproduction. Packaging design positioning The design orientation of packaging is like determining the artistic route for artists, and finding a suitable route is likely to become popular. To find a Read more
Packaging is an ancient and modern topic, and it is also a subject that people have been studying and exploring from beginning to end. From the ancient primitive society, the agricultural era, to the modern society with highly developed science and technology, packaging has gradually developed with the evolution of Read more
Packaging refers to the general name of containers, materials and accessories used according to certain technical methods to protect products, facilitate storage and transportation, and promote sales in the circulation process. Articles that contain products that have not entered the circulation field cannot be called packaging, but only “packages”, “boxes”, Read more
The concept of environmental protection has been embodied in all aspects of our lives. As the “coat” designed by businessmen for their products, packaging design has gradually shown a trend of environmental protection with the development of the times. The following section will introduce the environmental protection packaging design. Contents Read more