Green eco-packaging design is a packaging design process with environment and resources as the core concepts. Specifically, it refers to the selection of appropriate environmentally friendly packaging materials and the use of green technology to design the structure and beautify the decoration of packaged goods.
Environmental packaging includes the following elements:
Material elements
The material elements include basic materials (paper materials, plastic materials, glass materials, metal materials, ceramic materials, bamboo and wood materials, leather materials and other composite materials) and auxiliary materials (adhesives, paints and inks). They are the material basis for the realization of the three major functions of packaging (protection, convenience and sales), and are directly related to the overall functions and economic costs of packaging Production and processing methods and packaging waste recycling and other issues.
The material selection in green packaging design should follow the following principles:
- Lightweight, thin, easy to separate, high-performance packaging materials;
- Recyclable and renewable packaging materials;
- Edible packaging materials;
- Degradable packaging materials;
- Packaging materials of natural ecological energy developed by using natural resources;
- Try to use paper packaging;
- Try to use the same material for packaging;
- As far as possible, the package can be reused, not only the packaging materials can be recycled. (For example, standardized pallets can be reused for tens or even thousands of times)
Appearance elements
The appearance of packaging is a major aspect of packaging design. The appearance elements include the size and shape of the packaging display surface. If the shape design is reasonable, it can save packaging materials, reduce packaging costs and reduce the pressure on environmental protection. When considering the shape elements of packaging design, the geometry that saves raw materials should be preferred. In all kinds of geometry, if the volume is the same, the surface area of the sphere is the smallest; For a prism, the surface area of the cube is smaller than that of the cuboid; For a cylinder, when its height is equal to the diameter of the bottom circle, its surface area is the smallest.
Excellent packaging appearance design should follow the following principles:
- In combination with the characteristics of the product itself, the formal beauty principle of the product appearance elements shall be fully applied;
- Adapt to market demand, carry out accurate market positioning, and create brand personality;
- “Light, thin, short and small” should be taken to avoid excessive packaging, exaggerated packaging and useless;
- Draw inspiration from nature, and innovate the design of packaging shape by means of simulation;
- Fully consider environmental and ergonomic factors;
- Actively use new technology and materials to design modern packaging appearance;
- Vigorously develop serialized packaging appearance design.
Technical elements
In order to truly reach the standard of green packaging, it is not perfect to rely only on the above four points, and green packaging technology is also needed as a supplement. The technical elements mentioned here include the equipment in packaging design. workmanship Energy and technology adopted. The so-called green technology refers to the technical system that can reduce pollution, reduce consumption, control pollution or improve ecology.
The technical elements of green packaging design include the following:
- The processing equipment and energy used shall be beneficial to environmental protection, and shall not produce gas, liquid, light, heat, taste, etc. harmful to the environment. No equipment with low energy consumption is used to pollute the production process and the environment. No toxic and harmful substances are produced during processing;
- Strengthen the research of removable packaging design, so that consumers can easily disassemble the packaging according to environmental requirements;
- Strengthen the research and development of green additives and green inks.
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