The consumption of fruits has been characterized by buying fresh fruits and eating a few times. However, most of the fruits in the market are more than 10kg, which certainly does not meet the needs of most consumers. In view of this feature, some dealers have launched 1-3kg packaging, or even less. These small packaged fruits are favored by consumers, and the sales volume has doubled.
Transparency
According to the sampling survey, more than 95% of consumers have to open the box to check when they buy fruit in boxes. Some fruit farmers use some transparent materials when packaging, which not only increases the aesthetic feeling, but also improves the purchasing desire and trust of consumers, which can be said to be the best of both worlds.
Combination
Some dealers are ingenious and pack according to certain laws. For example, the round apples, long bananas and grapes with different switches are packaged in combination, and the promotion effect is very obvious. In addition, it can also be packaged according to different colors, different properties and different places of origin. From another perspective, a fruit can also be packaged according to a variety of combinations. For example, a box of red apples contains Fuji, Golden delicious, Red delicious, Gala, McIntosh, Crispin, Granny Smith Green apple, Honey crisp, Empire, Jazz apple, Cortland apple and other varieties, and consumers are willing to enjoy the treatment of “one product, many flavors”.
Diversification
In view of the current phenomenon that most fruits are packed in square cartons, some fruit farmers have made new attempts, and the promotion effect is very ideal.
First of all, starting with materials, try to replace cartons with wooden cases, plastic cases and metal cases; Secondly, starting from the shape, the square shape is replaced by the circular shape, the directional shape and the connected shape; Third, from the production process, change the machine-made dishes into handicraft dishes.
From the perspective of use, some dealers have launched a variety of packaging, such as self-use low-cost type, gift blessing type, travel convenience type and origin commemoration type.
In short, each new change can stimulate a new consumption desire, thus achieving the goal of expanding sales.
Many fruit retailers always worry about fruit packaging at the beginning. Although “appearance” is important, fruit packaging can not “just look at the face”. Sometimes, due to incomplete information, businesses use high-cost packaging that is not suitable for distribution, resulting in more losses.
Today’s article analyzes the frequently used fruit packaging in detail from the aspects of cost, advantages and disadvantages, and suitable fruits, hoping to give merchants a rational, beneficial and comprehensive reference.
“Packaging bag”
- Vest bag
Medium ( 26 * 42 * 10cm), unit price: about $0.29-0.36/pcs
Advantages: it is convenient for customers to carry it in their hands, and it is often used in fruit stores
Disadvantages: no sealing, inconvenient in delivery
Suitable for fruits: large fruits, such as watermelon and Hami melon
- Continuous roll bag
Medium (size: 25 * 35), unit price: about $0.016/pcs
Advantages: good quality and low price. Bags similar to supermarkets are heavier. Puncturing after inflation can reduce fruit collision and facilitate delivery
Suitable for fruit: except for the fruit that is easy to squeeze
- Kraft paper bag
Medium size (size 16 * 26 * 7.2cm), unit price about $0.035/pcs
Advantages: good appearance, giving users a high-end atmosphere
Disadvantages: high cost, poor weight bearing and waterproof, inconvenient delivery
Suitable for fruits: moderate and uniform fruits, such as apples, oranges, pears, etc
- Net bag
Size: length 46 cm, unit price about $0.08/pcs
Advantages: breathable, easy to carry, with tied rope
Disadvantages: not very beautiful and easy to squeeze
Suitable fruit: sugar orange, watermelon, litchi
- Sealing bag
Size: 27 * 34cm, unit price about $0.08/pcs
Advantages: less volume, lower cost and self sealing
Disadvantages: there are few kinds of fruit that can be packed, and the spherical fruit is not easy to seal
Suitable for fruits: grapes, various snacks, nuts, etc
“Packing box”
- Plastic round box
Size: 450ml, unit price about $0.125/pcs
Advantages: good sealing, not easy to collide, convenient packaging
Disadvantages: the cost is relatively high, and the round box is easy to fall down during delivery
Suitable for fruits: fruit cut, durian, jackfruit and other fruits sold in bulk, as well as strawberry, cherry and other fruits with high price and easy to collide
- Plastic square box
Size: 500ml, unit price about $0.16/pcs, Size: 1000ml, about $0.18-0.25/pcs
Advantages: it has all the advantages of the round box, and is convenient for delivery and not easy to touch
Disadvantages: high cost
Suitable for fruits: large cut fruits, and all suitable fruits in round boxes
- Plastic tray
Size: 20 * 13cm, unit price about $0.03/pcs
Advantages: low cost, easy to fix round fruits when used with film laminating machine, not easy to collide and convenient for delivery
Disadvantages: the price of the film laminating machine is high
Suitable for fruit: round fruit, such as apple, mangosteen, mango, litchi, etc
- Carton
Size: 1.5-2.5kg, unit price about $0.48/pcs
Advantages: convenient gift giving and carrying
Disadvantages: high cost
Suitable for fruit: various fruit combinations
- Fruit basket
Cost: $3.58-$4.76/pcs
Advantages: convenient for users to carry and beautiful
Disadvantages: high cost
Suitable for fruit: Fruit combination with higher profit
Interesting and unique fruit packaging can attract consumers to buy their ability. What kind of fruit packaging is “interesting and unique”? We found some cool examples.
- Oranges
The biggest selling point of this fruit packaging bag is its changeable shape and labor-saving design.
This carton fruit package can hold exactly four fruits, which can effectively prevent impact. It’s easy to carry. Tear it along the dotted line and it will expand into a long strip.
The following design is simple and aesthetic.
- Apple
Which kind of packing do you prefer?
- Pear
Is the pear packed in this way enough to tempt you to open your wallet and buy it?
- Grapefruit
Grapefruit in Thailand is an important local agricultural product. People want to improve the image of grapefruit through design and also protect the environment. Yod Corporation, a design company, found a local aquatic plant in Thailand as a packaging for grapefruit.
- Pineapple
6. Strawberry
This box is also “beautiful as flowers”. Kraft paper control will definitely love it!
