In today’s low-carbon society, environmentally friendly paper shelves, cardboard displays and paper furniture will become an important trend of low-carbon development in the future, and will certainly be accepted and recognized by people. As the name implies, paper shelves and cardboard displays are mainly made of cardboard, corrugated paper and other materials. Its design ingeniously uses the mechanical principle to make it have sufficient strength. After special solution, it solves the weakness of its material that is unable to bear heavy load and is afraid of water and moisture. The surface can also be painted with various colors, imitating the mechanism of different materials, and has the texture of wood, paper and textile. It can be said that cardboard display shelves are one of the future development directions.
Different paper materials can be selected according to customer and weight requirements, and can be mixed with other materials (metal, wood, plastic, etc.) to form a mixed structure exhibition stand; It is convenient for suppliers to directly transport the goods from the place of origin to the final point of sale for unpacking and sales. The paper cardboard display shelves that are repeatedly stacked and repacked have high economic value. They can attract customers and promote commodities in any business situation. At the same time, it has the function of improving the commodity image and enterprise reputation. Paper cardboard displays mainly have the following functions:
- New product notification
Most of the paper shelves and cardboard displays belong to the advertising of new products. When new products are sold, cardboard displays are used in the sales place to promote sales in cooperation with other mass media, which can attract consumers’ attention and stimulate their purchasing desire.
2. Attract customers to the store
In the actual purchase, two-thirds of the people make the purchase decision temporarily. Obviously, the sales of retail stores are directly proportional to their customer flow. Therefore, the first step in the promotion of paper cardboard displays is to attract people into the store. How to attract customers’ attention and interest? Paper display shelves can attract customers’ attention by virtue of their novel patterns, brilliant colors, unique ideas and other forms, so that the customer can stop and stay and then become interested in the products in the advertisements. Innovative and eye-catching cardboard displays can often have unexpected effects. In addition, on-site operation, trial samples, free tasting and other live advertisements in the store can also greatly arouse customers’ interest and induce purchase motivation.
3. Drive final purchase
The core function of the paper display stand is to stimulate customers to purchase. To this end, we must grasp the concerns and excitement of customers. In fact, the previous induction work is the basis for the final purchase of customers. Customers’ purchase decisions go through a process. As long as the promotion work in the process is done, the results will naturally come into being.
4. Replace the salesman
The cardboard displays has the reputation of “silent salesman” and “the most loyal salesman”. The environment in which corrugated paper displays are often used is the supermarket, and the supermarket is a self selected purchase mode. In the supermarket, when consumers are faced with many commodities and have no way to start, an outstanding paper shelf placed around the commodities faithfully and continuously provides information to consumers, playing a role in attracting consumers and promoting their purchase determination.
5. Create a sales atmosphere
Using the strong colors, beautiful patterns, prominent shapes, humorous actions and accurate and vivid advertising language of the cardboard display stand can create a strong sales atmosphere, attract the attention of consumers, and make them purchase impulsively.
6. Improve corporate image
Like other advertisements, the cardboard display stand can play a role in establishing and promoting the corporate image in the sales environment, thus maintaining a good relationship with consumers. Paper displays are an important part of enterprise visual recognition. Retail enterprises can make store logos, standard words, standard colors, corporate image patterns, propaganda slogans, etc. into various forms of paper cardboard displays to create a distinctive corporate image.
7. Holiday promotion
Custom printed paper carboard displays are an important means to cooperate with holiday promotion. In various traditional and modern festivals, custom printed displays can create a happy atmosphere. Custom printed carboard displays have played a role in fueling the fire in the holiday sales season.
As a marketing means, cardboard displays are developed with POP advertising. It has the advantages of green environmental protection, convenient transportation and rapid assembly. When placed in the sales place, it can play the role of displaying goods, conveying information and promoting sales.
Choose HugPak Packaging as your packaging and displays partner now, you will not disappointed. Please contact us now for your packaging and displays solutions.
