Characteristics of Chinese food packaging design
Chinese packaging design can be roughly divided into two categories: one is the modern “fashion” style, and the other is the “traditional” style. “Fashion” packaging shows the consumption mentality of the mainstream people in China’s urban life today – pursuing fashion and openness; And the “traditional” packaging reflects the Chinese’s attachment to their traditional culture.
Traditional new materials, exquisite technology and elaborate design. From the surface of packaging, it not only shows the depth from the aspects of graphic creation and color application, but also shows the designer’s intention to strive for perfection in material selection and technology. The graphics and colors mainly revolve around the traditional aesthetic and national culture, while the selection of materials starts from nature and becomes practical and beautiful through modern technology, forming a packaging image with obvious Chinese characteristics, fully showing the wisdom of the Chinese who are known for their rigorous work in packaging art.
The concept of environmental protection is embodied everywhere in packaging design and production. China has a large population, and the internal resource crisis has gradually formed a strong environmental awareness. This environmental awareness is the result of the awareness of the government and its relevant organizations, education and the public. In packaging design, designers consciously consider environmental protection factors, which has become their normal mode of thinking. In the design practice, the selection of materials and developers are based on materials that do not pollute the environment and are easy to be recycled.
Measures for food packaging design in China
Chinese food packaging design is developing slowly, and our food packaging design is also developing synchronously China is one of the countries that pay great attention to packaging in the world. Our design is simple and generous And simple In recent years, the concept of environmental protection has been deeply rooted in the hearts of the people, which has led China to pursue simplicity and green in commodity packaging. Nowadays, when Chinese businessmen pack food, they try to use raw materials that do not pollute the environment. The concept of packaging has changed.
- Combine local characteristics
Chinese people are good at turning taste into visible scenery, designing a series of local products according to local characteristics, changing the consumers’ impression that local products are always tacky. In addition to sales, they also hope to arouse consumers’ mood of visiting local villages.
- Drive economy with design
Since the outbreak of COVID-19, the domestic economy has not yet recovered, and the tourism industry has also plummeted. In order to drive the economy, the Chinese government has hired designers to design a series of fresh and eye-catching posters. It also launched a number of local snack gift packages in tourist attractions such as Guizhou, Yunnan and Hunan. The local products of these scenic spots are packaged into gift boxes. The pictures also integrate the local culture of various regions. The representative local toys have also become part of the packaging design. The design is very beautiful and eye-catching.
What is the impact of cultural differences on Chinese food packaging design
- Differences in packaging graphic design
Different countries and regions have different cultural backgrounds, religious beliefs, customs and habits, moral concepts and lifestyles, so they have their own favorite or taboo patterns and corresponding regulations. Only by adapting to these can the packaging of products win the recognition of local people. If the packaging design of export goods does not pay attention to taboos, not only can the goods not be sold, but also will cause legal proceedings and ethnic conflicts.
- Color difference
In food packaging design, color can represent the nature and characteristics of products, and there are also great differences in the use of color. For example, Japan does not like purple, and thinks that purple is a sad tone. But in China, purple represents romance, symbolizing women and love.
- Difference of packaging modeling structure
China’s packaging design pays attention to the integrity, luxury and atmosphere. The wooden structure architecture in Japan is an important style of traditional architecture. For example, the paper box packaging of ISE soy sauce is the application of traditional wooden structure architecture in the field of packaging design.
The above is some packaging knowledge of Chinese food packaging design which introduced by HugPak Packaging. If your products need to custom packaging or display, please feel free to contact us.
