The concept of environmental protection has been embodied in all aspects of our lives. As the “coat” designed by businessmen for their products, packaging design has gradually shown a trend of environmental protection with the development of the times. The following section will introduce the environmental protection packaging design.
Contents of environmental protection packaging design
- Trademark
A trademark is a more important symbol of a brand. In packaging, a trademark should generally have a certain expression. Generally speaking, for the packaging that requires green environment protection, the trademark should conform to this concept, and should not be far away from this concept, otherwise, the trademark will be weakened in the packaging (we cannot change the trademark of the brand because of the packaging).
2. Graphics
Graphic is a more important element in packaging design, the “soul” of packaging design, and a more intuitive and eye-catching visual image for consumers. Graphic expression needs to be consistent with the style and design content. In environmental protection packaging, attention should be paid to the following points: graphics cannot be separated from the main features of the product; Graphics must have bright and unique visual effects; In environmental protection packaging, graphics should be as simple and simple as possible.
3. Color
Color is a more important element in environmental protection design, and color is also the visual experience consumers get from packaging. The research shows that “the customer’s perception of the product is first color, then shape. Within 20 seconds of the customer’s initial contact with the product, the color feedback is 80%, and the shape feedback is 20%.” Many people have misconceptions about the use of colors in environmental protection design. They think that the environmental protection and ecology must be green, and the so-called green packaging should be green. In fact, green packaging is just an environmental protection concept.
4. Text
The text on the package reflects the essence of the package and is a more accurate element for the package to convey information. For environmental protection packaging design, the text requirements are not high. The characters on the package shall be designed to be simple, authentic, understandable and readable; Text content should be consistent with product attributes; The writing style shall be consistent with the packaging style.
5. Symbols
General packaging will contain such symbols as damp proof, shockproof, waterproof, inversion proof and safety. For environmental protection packaging design, there are generally more certification marks than general packaging, such as green environmental protection marks, recyclable marks, public welfare marks, etc.
What are the advantages of environment-friendly packaging design compared with traditional packaging design?
- Different materials
The materials used in the environmental protection packaging design are naturally environmentally friendly, biodegradable, will not pollute the environment, will not affect the ecological balance, and may also be recycled, so the material is many times better than ordinary packaging. However, the design price of this kind of environment-friendly packaging is also very high. After all, environment-friendly things cannot be found everywhere. They are precious, natural and expensive.
2. Different design concepts
Since there is such a saying as environmental protection packaging design, it means that modern people have different opinions on the concept of packaging design. Ordinary self-employed and small enterprises may not pay much attention to environmental protection, so there is no such requirement in packaging design. In order to better enhance the brand image and corporate image, large enterprises often take environmental protection as the starting point, which is easier to attract consumers.
3. Different development prospects
What is different from the past is that consumers are paying more and more attention to environmental protection. They are also paying more and more attention to environmental protection. To put it simply, if the same thing is packaged in an environmentally friendly way, it will be more popular than ordinary packaging, and it doesn’t matter if the price is a little higher. This is the new understanding and new pursuit of modern people on environmental protection and consumption.
Not only that, with the improvement of environmental awareness and the national emphasis on environmental protection, environmental protection products are easier to be recognized by the market and consumers, and later development is easier. And the ordinary packaging design, especially the paper packaging design, which needs a lot of resources, will be gradually eliminated.
4. Different development situations
The development of ordinary packaging design presents a gradually shrinking form, while the development of environmental protection packaging design presents a gradually rising form, which has something to do with China’s increased environmental protection efforts and resource conservation.
Precautions for environmental protection packaging design
- Packaging designers should try to use green packaging materials and design long-life packaging materials, which can greatly reduce the environmental pollution caused by discarded packaging materials.
- Packaging reduction. In some developed countries, many supermarkets encourage consumers to use reusable nylon shopping bags instead of disposable plastic bags. The materials used in packaging design should be minimized, unnecessary packaging should be eliminated as much as possible, and simple packaging should be advocated to save resources.
- Simplicity of packaging materials. The materials used shall be as simple as possible and shall not be mixed with different materials for recycling.
- Packaging design can be disassembled. Packaging requiring composite material structure shall be designed as removable structure, which is conducive to recycling after disassembly.
- Pay attention to the reuse of packaging materials. Adopt recyclable, reusable and recyclable packaging to improve the life cycle of packaging materials, thereby reducing packaging waste.
- Harmless packaging materials. The European Packaging and Packaging Waste Directive specifies the level of heavy metals (lead, mercury, chromium, etc.), for example, the content of lead is less than 100PPM. China should also legislate to prohibit or reduce the use of certain packaging materials containing harmful ingredients such as lead, mercury and tin, and to regulate the allowable content of heavy metals.
