In terms of emotion, red represents warmth and joy, cyan represents composure and coldness, black represents sadness and loneliness, purple represents solemnity and uneasiness, gray represents emptiness, dark red represents irritability and anger, and so on.
In terms of appearance, generally, white represents purity, gray represents simplicity, cyan represents calm and poverty, yellow represents brightness and wealth, purple represents ruthlessness, black represents darkness and reality, etc.
On a picture, color can also relatively express the sense of distance and proximity of objects. Generally, the color of near objects is thick and colorful. In addition, the realism of color is also very important. Only real color can have texture.
There are warm colors, such as red, yellow and orange. Because they are similar to the flame color, they give people a warm feeling, so they are called warm colors, while the colors dominated by cyan and blue give people a cool or cold feeling, so they are called cold colors. Green and white are the middle tones.
Color plays an important role in printing. The correct understanding and application of color can make the printed matter bright, comfortable, coordinated and harmonious. Colors have a sense of warmth, emotion, appearance, distance and space, and texture.
Of course, different ethnic groups have different symbolic meanings of color. For example, people who believe in Islam symbolize death with yellow, and some regions in Southeast Asia believe that white is unlucky.
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