Packaging refers to the general name of containers, materials and accessories used according to certain technical methods to protect products, facilitate storage and transportation, and promote sales in the circulation process.
Articles that contain products that have not entered the circulation field cannot be called packaging, but only “packages”, “boxes”, “cartons”, “containers”, etc. Because in addition to the function of package box, packaging plays an important role in modifying items and gaining the favor of the audience.
What are the elements of packaging?
Packaging elements include packaging objects, packaging materials, packaging modeling, packaging structure, protection technology, visual communication, etc. Generally speaking, commodity packaging should include such elements as trademark or brand, packaging shape, printing color, pattern and material.
- The trademark or brand is the most important component of the packaging and should occupy a prominent position in the overall packaging.
- The appropriate packaging shape is conducive to storage, transportation and display, as well as product sales. Therefore, shape is an indispensable combination element in packaging.
- Color is the most stimulating element in packaging. The color combination that highlights the characteristics of commodities can not only strengthen the brand characteristics, but also have a strong appeal to customers.
- The importance and indispensability of patterns in packaging are self-evident, just like the pictures in advertisements.
- The choice of packaging materials not only affects the packaging cost, but also affects the market competitiveness of this commodity.
- The label is generally printed with the package content and the main ingredients contained in the product, brand logo, product quality grade, product manufacturer, production date and expiration date, and use method.
With the rapid development of China’s packaging industry, the role of packaging production in promoting national economic construction and improving the people’s material and cultural life has become increasingly apparent. As an independent industry system, the development of packaging industry has been included in the national economic and social development plan.
China’s packaging industry has experienced a period of rapid development, and has initially had a certain production scale. A relatively complete packaging industry system with complete categories of materials, products, machinery, packaging and printing, design and scientific research has been formed, which has become an important part of China’s manufacturing industry. The packaging products with the highest annual output in the world in China are corrugated cardboard, plastic woven bags, composite flexible packaging and metal drums, among which the output of corrugated cardboard ranks second in the world.
In 2018, China’s packaging industry had 7977 enterprises above designated size, 1435500 employees, $861.549 billion in assets, $986.293 billion in sales revenue and $76.499 billion in total profits. HugPak Packaging is one of these packaging manufacturers. We mainly focus on custom printed packaging and a small number of spot packaging products, such as general cosmetics packaging boxes, cake boxes, flower packaging boxes, jewelry boxes, gift boxes, and some packaging bags and display shelves. If you need to customize the packaging for your products, or need to purchase some general packaging boxes, please feel free to contact us.
