It’s not easy to open a small food production company. Like other types of small companies, you have to worry about costs, marketing, and how to help the company grow. However, packaged food sales process also brings many unique challenges. Here are some important things you need to remember when choosing food packaging.
Basic shelf thinking of packaging
First, and most importantly, food packaging must be practical. No matter how fashionable the packaging looks, if the products it contains are often damaged or quickly deteriorate after arriving at the store, then it is not an effective packaging option. The correct packaging method depends to a large extent on the exact type of food. For example, folding cartons are a good choice for many kinds of food, such as biscuits, cereals and noodles. Because this kind of food is very light and usually stored in a sealed box, the folding carton adds enough protection to help the product to be safely delivered to the shelf.
Another basic question to consider is whether your packaging has enough space to display necessary information, such as nutrition information, data sheets, and expiration dates. Don’t forget to make sure that the packaging materials you choose meet your budget. Are there similar but cheaper options?
Highlight brand value
When you find the actual plan of packaging products, you can start to play your creativity now. Whether you sell your products in the farmers’ market or in the grocery store, customers have many choices, and you only need to seize their attention for a short period of time. It is important that your packaging not only let people know what your product is and how it differs from similar products, but also indicate your brand.
When choosing the color of packaging, we should consider the psychological impact of color on people. For example, red, yellow and orange are usually considered to stimulate appetite, while brown, green and other earth colors are often associated with natural and healthy food. Another option is to let people see the transparent packaging of products, which is worth considering.
Have a clear understanding of your customers
For food packaging, different types of customer groups have different needs and expectations. According to a report of Mintel in 2013, reusable and recyclable packaging is becoming increasingly popular among consumers. However, for food brands specializing in the production of organic or natural products, recyclable and recyclable packaging may meet the requirements of consumers.
You must also consider the demographics of your customer base. Mittel’s research also found that consumers over 55 years old pay more attention to the convenience of food packaging, such as containers heated by microwave and individual packaging. From another perspective, food packaging for children should be easy for them to open.
Do you need help to find the packaging method for selling food? Contact with the creative design of the HugPak Packaging, we can develop customized packaging for you to meet your unique product needs and reflect your brand information.
